I am a psychologist and Lecturer in Statistical Methods at Princeton University. I study human behavior and research methods, and I teach statistical methods to PhD students.

My research on human behavior focuses on deviance and social influence. I ask questions such as: What leads people do deviate from social norms? How to identify the most influential people in a community? What is the impact of diversity on students’ outcomes? My work on methods focuses on experimental design, causal inference, and reproducibility.

To learn more about my research, visit my publications or CV.


Book Project

Gomila, R. (in prep.) Foundations of psychological methods.

Published Articles

Gomila, R., & Clark, C.S. (2020). Missing data in experiments: Challenges and solutions.
Psychological Methods. DOI: 10.1037/met0000361
[pdf] [ link to journal] [ data | code]

Gomila, R. (2020). Logistic or linear? Estimating causal effects of experimental treatments on binary outcomes using regression analysis.
Journal of Experimental Psychology: General. DOI: 10.1037/xge0000920
[pdf] [ link to journal] [ data | code]

Gomila, R., Shepherd, H., & Paluck, E.L. (2020). Network insiders and observers: Who can identify influential people?
Behavioural Public Policy. DOI: 10.1017/bpp.2020.8
[pdf] [ link to journal] [ appendix] [ data] [ code]

Gomila, R., & Paluck, E.L. (2020). The social and psychological characteristics of norm deviants: A field study in a small cohesive university campus.
Journal of Social and Political Psychology, 8(1), 220-245. DOI: 10.5964/jspp.v8i1.1134
[pdf] [ link to journal] [ appendix] [ data | code]

Gantman, A., Gomila, R., Martinez, J.E., Matias, J.N., Paluck, E.L., Starck, J., Wu, S., & Yaffe, N. (2018). A pragmatist philosophy of psychological science and its implications for replication.
Brain and Behavioral Sciences, 41, E127. DOI: 10.1017/S0140525X18000626
[target article] [commentary] [ link to journal]

Gomila, R., Littman, R., Blair, G., & Paluck, E.L. (2017). Audio recording interviews to eliminate ongoing data-fabrication: Evidence from a large-scale field experiment in Nigeria.
Social Psychological and Personality Science, 8(4), 424-433. DOI: 10.1177/1948550617691101
[pdf] [ link to journal] [ code]

Paluck, E.L., Lagunes, P., Green, D.G., Vavreck, L., Peer, L., & Gomila, R. (2015). Does product placement change television viewers’ social behavior?
PLOS One, 10(9). DOI: 10.1371/journal.pone.0138610
[pdf] [ link to journal]

Working Papers

Gomila, R., & Paluck, E.L. The emergence of deviance: Experiments testing the personal effects of violating a social norm.
PsyArXiv, DOI: 10.31234/osf.io/xk3zw
[ preprint] [ appendix] [ data | code]

Gomila, R. (in prep.) Improving the efficiency of replication protocols.

Gomila, R., Yaffe, N.M., & Paluck, E.L. (in prep.) The consequences of deviating from social norms: A field experiment in the Hasidic community.

Policy Reports

Mehta, S., & Gomila, R. (2018). Set up to fail: Montana’s Probation and Parole System.
ACLU Smart Justice Montana.
[pdf] [ webpage]

Selected Ongoing Research

Counternormative signals: Psychological and behavioral impacts (with Liane Young).

The downstream consequences of facial trustworthiness (with Alexander Todorov, Stefan Uddenberg, & Bill Thompson).

Diversity and educational outcomes (with Betsy Levy Paluck & Cecilia Rouse).

Deception in experimental studies (with Betsy Levy Paluck & Eldar Shafir).


Foundations of Psychological Methods
Princeton University, PSY 503
Fall 2020
[syllabus] [ materials]

Advances in Statistical Methods and Research Practices in Psychology
Princeton University, PSY 505
Fall 2020


  • rgomila@princeton.edu
  • Department of Psychology,
    Princeton University,
    Peretsman-Scully Hall,
    Princeton, NJ 08544