I am a Quantitative UX Researcher at Meta. Prior to joining Meta, I was Lecturer in Statistical Methods at Princeton University.
I received my PhD from the Department of Psychology at Princeton University, where I studied social influence, deviance, and statistical methods for psychological science. My research has used qualitative and quantitative methods—online, in the lab, and the field— to explore the various links between social norms, deviance, and individual and social change. I have also worked with the ACLU on the relationship between race and the failure of the parole and probation system, and I have published influential articles on research methods for psychological science, with a particular emphasis on experimental methods.
Gomila, R. (2020). Logistic or linear? Estimating causal effects of experimental treatments on binary outcomes using regression analysis.
Journal of Experimental Psychology: General. DOI: 10.1037/xge0000920
[pdf] [ link to journal] [ data | code]
Gomila, R., Shepherd, H., & Paluck, E.L. (2020). Network insiders and observers: Who can identify influential people?
Behavioural Public Policy. DOI: 10.1017/bpp.2020.8
[pdf] [ link to journal] [ appendix] [ data] [ code]
Gomila, R., & Paluck, E.L. (2020). The social and psychological characteristics of norm deviants: A field study in a small cohesive university campus.
Journal of Social and Political Psychology, 8(1), 220-245. DOI: 10.5964/jspp.v8i1.1134
[pdf] [ link to journal] [ appendix] [ data | code]
Gomila, R., & Paluck, E.L. (2020). The emergence of deviance: Experiments testing the personal effects of violating a social norm.
PsyArXiv, DOI: 10.31234/osf.io/xk3zw
[ preprint] [ appendix] [ data | code]
Gomila, R., Yaffe, N.M., & Paluck, E.L. (2020). The consequences of deviating from social norms: A field experiment in the Hasidic community.
[ link to dissertation] (see chapter 4)
Gantman, A., Gomila, R., Martinez, J.E., Matias, J.N., Paluck, E.L., Starck, J., Wu, S., & Yaffe, N. (2018). A pragmatist philosophy of psychological science and its implications for replication.
Brain and Behavioral Sciences, 41, E127. DOI: 10.1017/S0140525X18000626
[target article] [commentary] [ link to journal]
Gomila, R., Littman, R., Blair, G., & Paluck, E.L. (2017). Audio recording interviews to eliminate ongoing data-fabrication: Evidence from a large-scale field experiment in Nigeria.
Social Psychological and Personality Science, 8(4), 424-433. DOI: 10.1177/1948550617691101
[pdf] [ link to journal] [ code]
Paluck, E.L., Lagunes, P., Green, D.G., Vavreck, L., Peer, L., & Gomila, R. (2015). Does product placement change television viewers’ social behavior?
PLOS One, 10(9). DOI: 10.1371/journal.pone.0138610
[pdf] [ link to journal]