I am a psychologist and Lecturer in Statistical Methods at Princeton University. I study human behavior and research methods, and I teach statistical methods to PhD students.
My research on human behavior focuses on deviance and social influence. I ask questions such as: What leads people do deviate from social norms? How to identify the most influential people in a community? What is the impact of diversity on students’ outcomes? My work on methods focuses on experimental design, causal inference, and reproducibility.
Gomila, R. (in prep.) Foundations of psychological methods.
Gomila, R. (2020). Logistic or linear? Estimating causal effects of experimental treatments on binary outcomes using regression analysis.
Journal of Experimental Psychology: General. DOI: 10.1037/xge0000920
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Gomila, R., Shepherd, H., & Paluck, E.L. (2020). Network insiders and observers: Who can identify influential people?
Behavioural Public Policy. DOI: 10.1017/bpp.2020.8
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Gomila, R., & Paluck, E.L. (2020). The social and psychological characteristics of norm deviants: A field study in a small cohesive university campus.
Journal of Social and Political Psychology, 8(1), 220-245. DOI: 10.5964/jspp.v8i1.1134
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Gantman, A., Gomila, R., Martinez, J.E., Matias, J.N., Paluck, E.L., Starck, J., Wu, S., & Yaffe, N. (2018). A pragmatist philosophy of psychological science and its implications for replication.
Brain and Behavioral Sciences, 41, E127. DOI: 10.1017/S0140525X18000626
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Gomila, R., Littman, R., Blair, G., & Paluck, E.L. (2017). Audio recording interviews to eliminate ongoing data-fabrication: Evidence from a large-scale field experiment in Nigeria.
Social Psychological and Personality Science, 8(4), 424-433. DOI: 10.1177/1948550617691101
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Paluck, E.L., Lagunes, P., Green, D.G., Vavreck, L., Peer, L., & Gomila, R. (2015). Does product placement change television viewers’ social behavior?
PLOS One, 10(9). DOI: 10.1371/journal.pone.0138610
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Gomila, R. (in prep.) Improving the efficiency of replication protocols.
Gomila, R., Yaffe, N.M., & Paluck, E.L. (in prep.) The consequences of deviating from social norms: A field experiment in the Hasidic community.
Counternormative signals: Psychological and behavioral impacts (with Liane Young).
The downstream consequences of facial trustworthiness (with Alexander Todorov, Stefan Uddenberg, & Bill Thompson).
Diversity and educational outcomes (with Betsy Levy Paluck & Cecilia Rouse).
Deception in experimental studies (with Betsy Levy Paluck & Eldar Shafir).